Back in the day, web directories were a major tactic when looking to improve a site’s SEO, for small and large websites alike. Web directories where highly sought after by the best SEO company in Sydney due to the ease of which a backlink could be achieved. This was the time when all links were created pretty much equally.
Now Google’s algorithm is a bit more intricate and not all links are created equal. Links from web directories are now not as influential as they once were. However, Moz still believes that web directories hold a small ranking factor, this is especially the case for small businesses.
Instead of thinking of directories as a pure backlink, you should think of them as a source of traffic and a place where potential customers can get trusted and accurate information about your business. There are a couple of things you should think about before submitting your website to a directory. Firstly, is it a trustworthy site; and secondly, do you think your target audience will visit that site.
You also need to be aware of the web directories in your local area or even country if you have a physical store or business and don’t sell anything online. If this is the case then you don’t want to upload your business to a web directory based in Europe, if you are based in Australia.
So have a look below at some of the best Australian web directories that can still use today:
True Local is probably one of the most well know and visited local web directories. On True Local customers can share feedback by giving reviews. You can also add your email address so you can receive customer queries. Updating your business profile any time is also made easy.
Most importantly it helps to boost your local SEO, which is a growing section of SEO. There is also no cost when using True Local to list your business. As this directory is widely used, it is certainly recommended you put your business here.
Yellow Pages (Sensis)
Sensis is one of Australia’s largest directories and there is no charge to display your business here. You do have the option, however, to pay for advertising and you can even earn Qantas Points when doing so.
Sensis lists some pretty compelling statistics on their website. They have over 5 million searches per month, there is an average of 10 million direct calls through listings (views on mobile) and their site has more than 1 million keywords on the first page of Google.
Your standard free listing comes with components such as:
- Business name
- Phone number
- Email address
- Postal address
- Opening hours
You can also upgrade your listing, if you so choose to and prices start from $30 per month and includes:
- Downloadable content
- Appearance in various location searches
- Easy online quotes and bookings
Show Me Local AU
Show Me Local is a free web directory and has versions in different countries including USA, UK, Canada and of course Australia. In the Australian version they have over 19 million businesses listed, with over 2 million of those claimed and almost 400,000 customer reviews. It is also easy for users to browse through popular cities or simply by state.
You can list your website for free on Yelp. The great thing about Yelp is that they are in tune with their customer base, and they have developed apps for Apple and Android devices, so it is even easier for users to find what they are looking for. They have a wide range of categories on their site and they are well known for the amount and frequency of customer reviews left on business profiles.
You can also list your business on Hotfrog for free. They state on their homepage that there is almost 3 million people making over 400,000 enquiries to those businesses listed on Hotfrog every month. Hotfrog is all about showcasing your business and what you do differently to all others. You can even browse through popular keywords and some new/ updated businesses get featured on the homepage.
dLook is another free Australian web directory that is a great place to showcase your business. The standard listing is free, or you could get your business featured on the homepage at an additional cost. There are four different types of listings for you to choose from, with the most basic the free listing.
dLook has almost 2 million businesses currently listed on their web directory. They also showcase reviews on their homepage and show tags at the top of the homepage to help a user find what they are looking for even faster.
When submitting your business to any of these web directories you need to include as much detail as possible. Give users as much opportunity as you can to encourage them to get in contact with you.